Loretta Neff is an award-winning author and the founder of the EW Foundation®, an educational nonprofit providing award-winning character education books and programs for children and youth. Loretta has specialized in character and etiquette education since 1994 with clients ranging from children to Fortune 500 companies.
Loretta’s books are inspired by her love of humanity and desire to share her resources with children who need them most. Through her books and charitable efforts, she hopes to engage young minds and instill the values that can shape and transform their lives in a meaningful and measurable way. She remains committed to the advancement of numerous charities, societies, and educational foundations.